ANCHOVY. Riyadh, Saudi Arabia

Project made for Maori Yacht in the Transportation industry for a B2C audience in 2021.ANCHOVY’s co-founders were brought up sailing and at sea. In July 2020 a unique opportunity surfaced; to partner with an innovative super yacht brand from Sardinia, and redefine their purpose and digital future. Truly, a dream project come true.

Project made for Al Majal Alarabi in the Construction industry for a B2B / B2C audience in 2021.Since the incorporation of AlMajal Alarabi Group Co. in 1991, we have grown to meet the various economic and developmental needs of Saudi Arabia’s market.Our 12 companies that operate across different industries, provide expert hands-on services to our clients assisting them to run their businesses more smoothly. Moreover, we deliver solutions with unrivalled speed and accuracy enabling our clients to stay ahead in their markets.Our companies entail 17,000 employees and workers, exceeding 60 clients from different countries and nationalities and over 2,250 vehicles ensuring time management, quality and excellence in execution.ANCHOVY. was tasked to reposition AlMajal Alarabi Group through a strategic brand postionings framework which resulted in a rebranding exercise and the design & development of a new holding website.

Project made for Crosscraft in the Consumer Electronics industry for a B2C audience in 2021.

Project made for Sharjah Arab Child Parliament’s in the Government & Administration industry for a B2B / B2C audience in 2021.We needed to convert an offline voting process into a streamlined online experience that would enable 17 Arab countries and up to 88 MP members to vote.The platform required a custom build from conception to deployment in 6 weeks catering for various points of access, from members, admins, super admins and finally, auditors to ensure the voting was accurate. It also needed to be user friendly and simple to understand, due to the majority of users being children between the ages of 12 and 18 years.

Project made for Juniors in the Toys industry for a B2B / B2C audience.ANCHOVY. developed a user-friendly WooCommerce website for Junior’s toy store.Junior’s toy store approached ANCHOVY. in search of a user-friendly WooCommerce theme development website capable of filtering through hundreds of products in seconds.ANCHOVY. has completed many successful, tailor-made eCommerce projects over the years. We are experts at creating webstores that achieve high sales conversions through intuitive design and simple, unobtrusive user interfaces.Junior’s Fun & Learn Centre opened its very first outlet back in 1985. Today, the brand operates across six stores around Malta and has become a household name among kids and parents looking for all the latest fun-tastic toys, party supplies, board games, outdoor toys, and more.More recently, Junior’s has seen increased interest from local customers wanting to browse and shop their products from the comfort of home. Realising they urgently needed a slick new website that could keep up with online shopping demands, Junior’s got in touch with ANCHOVY.Given the wide demographic of their customer base, Junior’s needed their online store to be user-friendly for both young and old. Juniors were also keen for their website to replicate the in-store browsing experieANCHOVY.nce of toys being shelved by brand, type, and age group, making it easy for customers to find what they are looking for.Objectives crystal clear, ANCHOVY.’s web developers opened up their very own toy box of digital tools and set to work building a powerful eCommerce site that’s intuitive, scalable, and converts clicks to sales.

Project made for Mgarr Farms in the Farming industry for a B2B / B2C audience in 2021.Mgarr Farms came to ANCHOVY. to design and develop an eCommerce website. ANCHOVY. was tasked with the UI/UX, design and development of the online store of fresh fruit & vegetables.