29 August 2022 ∙ 10 minutes of reading time
Believe it or not, email marketing is an indispensable tool for every B2B business. And you need to get it right so your business can successfully scale through the spammy hurdles other competitors face. But that’s easier said than done. Continue reading to learn the 10 most effective ways to create engaging B2B newsletters and […]
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17 August 2022 ∙ 8 minutes of reading time
Email marketing plays an essential role for a business in converting prospects, increasing sales, and increasing revenue. But there are thousands of businesses doing the same thing. According to an estimate, 333 billion emails are sent daily. As a business owner, you need to stand out from the crowd. The easiest way to do so […]
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25 July 2022 ∙ 6 minutes of reading time
Whenever we hear the terms “implementing marketing automation” (or email marketing), conjure up images of the Autobots handling all of our marketing pop our heads! Wouldn’t that be really great? Perfect marketing automation workflows without any human intervention are the dream of every marketer! Over the last decade, marketing automation implementation has skyrocketed, with no […]
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Even today, emailing is one of the most widely used communication channels for companies, and rightly so.
Think about it: a brand that distributes content on Facebook, Instagram, or Google is not at home and can be impacted overnight by a change of algorithm. But with an email list, that same brand is at home. It’s its database, to which content such as newsletters can be sent whenever it wants, for free, and with a guaranteed reach.
The only worry? On average, a person receives more than a hundred emails a day. You have to be able to stand out from the crowd to get your content opened and consumed.
In this category, Sortlist shares best practices in email marketing and CRM to help you grow your subscriber list and increase your opening rate ?
21 March 2022 ∙ 7 minutes of reading time
When it comes to marketing, agencies try out digital ads, and brand collaboration to cast a wide net and hope that someone takes the plunge. However, very few personally reach out to highly qualified clients via emails. Targeted email marketing campaigns can very well be the marker of success when your agency is vying for […]
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21 December 2021 ∙ 6 minutes of reading time
One of the most effective ways to reach out to potential consumers is through EDM marketing. Many of your potential clients will be on social media, but not all of them will be. Almost everyone has access to the internet and has an email address. You’ll also need an email address to create a social […]
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25 September 2020 ∙ 7 minutes of reading time
Let’s face it, email marketing has been around for quite a while. 50 years to be exact. Which, as far as the rate of change of the internet is concerned, makes email some sort of ancient artefact. But is email marketing dead? Of course not! Email has truly defied the internet odds. Outliving countless other […]
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