Digital Strategy Examples: 10 Ideas That Work
5.00/5“Digital strategy” refers to the mechanisms used by a company to create value with digital tools. In other words, it is the actions you can take to develop your business online.
In this article, you will find 10 examples of digital strategies that have brought successful results.
You can use these examples of digital strategy to build your own strategy. However, make sure that your strategy, your means, your targets, and your objectives are consistent!
The Content Well
This is one of the most common examples of digital strategy. It consists in hosting all the content of your brand on your website.
This allows you to transform your website into a showcase for your business. The content well attracts more traffic, which allows the development of inbound marketing.
Moreover, you can optimize the presence of your customers on your site by developing an interactive means of communication.
For example, by using a chatbot or a forum. Your customers will be able to chat with each other, which gives them one more reason to stay on your site, but they will also be able to get quick answers from your customer service.
The Entertainer’s Strategy
The entertainer’s strategy is to become a source of entertainment for new customers.
To do this, organize games, contests, or raffles with prizes. Of course, you need to be able to finance these rewards.
But if you can do this, you can create a real interest in your customers: they will want to participate in your games.
The Newsletter
Having a newsletter is one example of a digital strategy that allows you to maintain communication with your targets. The newsletter can broadcast information about your promotions, your new products, the news of your website and maintain your online presence.
In order to ensure that you remain visible, scrupulously respect the rules of the edition. This will prevent you from landing in the spam of your customers.
Guest Blogging
This digital strategy consists in increasing the visibility of your brand by inviting qualified, famous, or reputable people to your site.
It is obvious that you must select your guests carefully. The more the guest will be coherent with your brand’s communication, the more likely he will accept and the more interesting his presence on your blog will be!
In addition to attracting new customers, this partnership will allow you to build relationships, hence the interest in meeting people who are references in your sector.
Here’s an example of guest blogging we did on another website, where we explain how to work with influencers to generate growth. Working with influencers is actually a digital strategy you could use as well.
Look for |
Discover the most relevant agencies for your project based on your own specific requirements.
Find an agency?Multimedia Content
Have you thought about developing a YouTube channel? Producing interactive content on your social networks? Offering podcasts?
The more diversity you have in your media, the more likely you are to build customer loyalty. Multimedia content, especially audiovisual content, allows you to create a link with your customers. Think of your customers in this light as well: they are a community that appreciates you!
Participatory Financing
Also called crowdfunding, it allows Internet users to contribute to the development of your company.
This strategy is particularly effective if your company has an innovative project, and you already have some visibility.
To make more people want to participate, think about offering rewards in increments of donations.
Think also about crowd lending: it is participative financing in the form of a loan rather than a donation.
In other words, Internet users lend you money and expect a return on investment by developing your business. This is an opportunity to create value for everyone, whether it is your company or your lenders.
Use Your Performance Tracking
A good digital strategy is essentially tracking. It allows you to collect information on its evolution and, thus, analyze its performance.
To track your performance effectively, it is best to have the right KPIs (Key Performance Indicators). The more your KPIs are rich in information and relevant to analyzing the evolution towards your objectives, the more you will be able to readjust your strategy.
Syndication
Syndication consists in integrating an external distribution system. In fact, it is about sharing data with other companies in order to help each other. Syndication allows the reproduction of the same content and the distribution of the same program on different sites or RSS feed readers.
In other words, it’s an exchange of goodwill. Syndication allows you to distribute your content outside your company’s boundaries, create links with partner companies, and to gain visibility with new customers.
Backlinks
Having links on each page of your website or blog allows you to create connections between its different parts. Moreover, it is easy to measure the relevance of a link by analyzing its popularity.
Give your customers the opportunity to create backlinks themselves: by sharing a link to a page of your site, they encourage their friends to visit your website.
To do so, create informative, moving, entertaining content, in short something that is interesting to share. Create a buzz!
Also, note that the multiplication of links to your site has great repercussions on the quality of your referencing in search engines.
Read our article on netlinking to learn more.
The Social Link
This strategy takes place on social networks. It consists in developing your activity on social networks by :
- Broadcasting advertisements.
- Creating a community of loyal members.
- Increasing the visibility of your brand.
Social networks are particularly interesting because they allow you to develop a close relationship with your customers. Thus, with serious community management, your customers will develop a particular affection for your brand.
In Conclusion
Don’t forget that each of these strategies must be in line with your needs, your means, and your global communication. There are many, many strategies, most of which can be combined.
Try out these digital strategy examples and keep the ones that will prove to be the most effective for your company!
