Comprehensive guides and tips for getting started in marketing.

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Influencer Survey 2022: 1 Out of 5 Users Trusts Influencers More Than Their Specialists

5 July 2022 ∙ 8 minutes of reading time

Tl;dr: Our survey shows that most users report a positive experience after following influencer advice. Still, not many seem willing to switch from traditional experts. Sortlist surveyed 1,000 users who followed health and nutrition influencers on social media, and users who follow finance and wealth influencers. The goal was to understand the power of influencers on […]

By Jorge Uceda
5.00/5(4)
Sortlist Insights
MENA article cover

How MENA Is Shaping to Become the New Marketing Hub by 2025

13 April 2022 ∙ 17 minutes of reading time

In the past 3 years, how many times have you seen an Instagram post of a person either on a yacht, jet ski, or skydiving in Dubai with a hashtag that alludes to #livingmybestlife?  Have you ever wondered why everyone in the UAE seems to be partying all the time, and you have a sensation […]

By Anne-Gaëlle Sy
4.00/5(5)
Sortlist Insights
The Productivity Tools That Lead the Marketing Industry

The Productivity Tools That Lead the Marketing Industry

1 April 2022 ∙ 6 minutes of reading time

Somewhere in Benjamin Franklin’s immensely quotable wisdom lies a scarcely cited phrase: “The best investment is in the tools of one’s own trade.” Even if we tried, we could not have said it clearer. In today’s day and age, productivity tools for every craft imaginable live all around us, from automating tasks, scheduling meetings on […]

By Jorge Uceda
3.50/5(2)
Marketing & Advertising
Metaverse For Business (2022 State of the Metaverse Study)

Metaverse For Business (2022 State of the Metaverse Study)

22 March 2022 ∙ 10 minutes of reading time

Back in 1999, “The Matrix” brought to life the image of what an alternate digital world could look like: taking flight, jumping over buildings, and dodging bullets. Without question, in 1999 it seemed like a thing of the future. In 2022, it seems like a thing of the past. The board was set even before […]

By Jorge Uceda
5.00/5(3)
Sortlist Insights
social media marketing price

Social Media Marketing Price: What to Expect When Working With an Agency

14 May 2022 ∙ 7 minutes of reading time

Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility.  But what does this latest kind of marketing mean in terms of cost?  How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]

By Anne-Gaëlle Sy
5.00/5(4)
Social Media
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Creative & Visuals

28 articles
Branding for Architects: Essentials to Help Your Firm Stand Out

Branding for Architects: Essentials to Help Your Firm Stand Out

25 September 2022 ∙ 11 minutes of reading time

As an architect, your priority must be building world-class spaces and interiors for your clients, right? But what about your architecture brand identity in the online space? How will you let people know your architecture firm exists?   We agree you must have an architecture portfolio in place that reveals your potential skills to the job […]

By Anne-Gaëlle Sy
5.00/5(2)
Branding
6 Best Restaurant Web Design Examples to Follow

6 Best Restaurant Web Design Examples to Follow

19 September 2022 ∙ 7 minutes of reading time

A great restaurant web design goes beyond just being beautiful. It needs to be effective. It’s the perfect combination of amazing images and useful information for any customer. And trust us when we say, that blend is not easy to create. A quick Google search can prove us right. Most restaurant websites focus on packing […]

By Clara Gil
5.00/5(1)
Creative & Visuals
Restaurant Branding in 2022: 5 Ways to Effectively Brand Your Restaurant

Restaurant Branding in 2022: 5 Ways to Effectively Brand Your Restaurant

19 September 2022 ∙ 8 minutes of reading time

If you own a restaurant, you know that branding is essential. It helps to differentiate your business from other restaurants and can help you attract the right customers. However, many small business owners don’t consider how critical it is to develop and maintain their brand image to succeed in this highly competitive industry. The Importance […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
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Marketing & Advertising

178 articles
architecture social media

The Pocket Guide for Architects on Social Media to Build Your Presence

25 September 2022 ∙ 9 minutes of reading time

In January 2022, there were 3.96 billion social media users worldwide. This means that more than half the world is on various social media platforms in this digital age.  No wonder social media platforms have emerged as an exciting source to drive purchase decisions for many industries. This includes architects too. Architectural social media has become an […]

By Anne-Gaëlle Sy
5.00/5(1)
Social Media
restaurant CRM

7 Restaurant CRM Systems to Augment Your Bottom Line

19 September 2022 ∙ 8 minutes of reading time

The boundaries of a stellar restaurant experience stretch beyond just what happens at the table. And when it comes to your restaurant business, the sole focus on maximizing profits cannot guarantee success. Cultivating relationships with people is essential in a restaurant business. The philosophy behind this statement is simple – Acquiring new customers is 6-7x more […]

By Anne-Gaëlle Sy
5.00/5(1)
Sales & Customer Success
Instagram Lead Generation: 7 Strategies You Need to Try

Instagram Lead Generation: 7 Strategies You Need to Try

21 September 2022 ∙ 11 minutes of reading time

Compared to other channels, Instagram is particularly powerful for raising brand awareness, driving organic engagement and boosting your brand’s reputation. But not everybody realizes that Instagram can also be used as a powerful tool for lead generation. Keep reading to learn how to fully take advantage of this social media channel.  About Instagram Lead Generation […]

By Val Razo
5.00/5(1)
Marketing & Advertising
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Development & Product

9 articles
app gamification

Do You Want More People to Use Your Mobile Solution? Consider App Gamification

15 August 2022 ∙ 7 minutes of reading time

The number of mobile apps is growing rapidly, as is the number of downloads. New software products keep entering the market. These are fintech, educational, language learning, fitness apps, etc. In 2021, people installed about 230 billion apps on their smartphones, which is 63% more than in 2019. However, along with this seemingly positive trend, […]

By Alexandr Homich
5.00/5(1)
Mobile & App Development
Live Commerce: The Latest Multi-Billion E-Commerce Trend

Live Commerce: The Latest Multi-Billion E-Commerce Trend

22 June 2022 ∙ 8 minutes of reading time

We know it: marketing and e-commerce are transforming rapidly. It is clear that the age of traditional brick-and-mortar stores is over. For a few months now, a new trend has been making the rounds: live commerce. And I’m not talking about a small trend. In this article on Shopatainment, Connie Chan explains that online shopping […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
E-commerce
WordPress Tutorial: Step-By-Step Guide to Creating a Professional Website

WordPress Tutorial: Step-By-Step Guide to Creating a Professional Website

3 June 2022 ∙ 5 minutes of reading time

You want to create a website for your business but you don’t know where to start? You’ve heard that WordPress is a good option, but you don’t know how to use it? Don’t worry – we’re here to help! In this WordPress tutorial, we’ll show you step-by-step how to create a professional website. Everything from […]

By Kai Spriestersbach
5.00/5(1)
Web Development
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