The correct implementation of brand archetypes in your marketing can change the way clients perceive your brand. In a world where emotions drive sales, you can turn this knowledge into a powerful marketing tool. But, how to do it? Familiarize yourself with the 12 brand archetypes in this article and learn how to implement them.  […]

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Let’s face it, every organization wants to build a brand so memorable that its target audience doesn’t have to think twice before purchasing its products. That’s what brand awareness is all about, and with this post, you’ll learn 10 different ways to build it. What is brand awareness? This marketing term refers to the degree […]

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Employee advocacy or employee ambassadors is a communication strategy that encourages your employees to talk about you on social networks and increase your visibility as a result. Currently, it is difficult to get an audience for a corporate speech. Make your brand known thanks to the playful and dynamic speeches of your employees through social […]

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It can be quite difficult for companies to stand out with their brand in a crowded market – especially when there are numerous competitors and rivals who have established themselves in the same product segment. To get more visibility here and stand out from the crowd with your service and marketing, good branding, and brand […]

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Consumers are increasingly interested in brands that are committed to the environment. They want them to become responsible while offering sustainable products. Becoming a sustainable brand is a real challenge for companies. They need this commitment to boost their attractiveness and increase their sales. The success of this ambition relies on various marketing actions, such […]

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When it comes to marketing you will find yourself immersed in a world filled with terms that sound very similar to one another, but with rather different definitions. Understanding each one of them is the key to success. In this article, we will deep dive and compare product branding vs corporate branding. Although these two […]

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Today’s consumers are shifting from simply buying standalone products to brands that represent values. Creating a lifestyle brand is key to succeeding in this new era of branding. Think about one of the biggest brands, Apple. Do consumers buy their products because they are the best? The answer is no. Consumers prefer brands whose message […]

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What is Involved in Co-Branding? Co-branding is an alliance between two companies that want to offer a service or a product by putting their efforts together. Thus, co-branding involves a collaboration between two brands. It is a way for companies to extend their visibility and reach more customers by pooling their resources. This collaboration is […]

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Probably each one of you has already bought a white label product at some point without realizing it. Maybe you’ve even bought the same product one-to-one from two different brands at different prices. What exactly is white labeling, where does it come into play, and how can you take advantage of it? We’ll clarify all […]

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Technology has made the world a more connected place. Brands are taking advantage of this, and the many different tools available, to expand their reach and attract new markets. But to make this work, you need to first understand what localization in marketing is all about. Marketing efforts to a London-based audience will be different […]

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A brand kit is a collection of assets used to create a consistent look and feel for your brand. The idea is that you put together all the pieces you need in one place so that it’s easy to update and refresh them as and when needed. A brand kit can contain anything from logo […]

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This guest article by CRU Brand Consultancy explains what lies behind the concept of the 12 archetypes and discusses its relevance and legitimacy. There are a few evergreens in the music hall of marketing: memorized popular tunes that appear again and again in the presentations of consultancies and agencies. These evergreens like to come along […]

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When companies launch a new product, a wide range of aspects have to be taken into account. Starting with the product, it goes on to the appearance to the target group, and finally to the brand identity. The umbrella branding strategy encompasses all this—and more. A Brand Says More Than 1000 Words But before we […]

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Branding is the process of generating ideas that allow you to make your own mark.. – Generator Design Agency In this era, we understand the importance of branding and how to make a brand stick in the minds of your target customers. Branding ideas are the best investment you can make to help your business […]

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Describing your brand is nothing new in the world of business. With it, companies try to make clear what it is they stand for. Brand descriptions usually come about after spirited internal discussions. Despite this fact, it happens that not much is done with these descriptions. They also do not contribute to attracting new customers. […]

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“First impressions matter” – This saying is not only valid on a first date, but in many areas of everyday life. This is also true in marketing. How the potential customer perceives your products or service offerings or your company is strongly related to your corporate design. If this is strategically and visually well-designed, it […]

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It is often a challenge for companies that have a large number of products, such as multi-brand groups, to present and position themselves as a unified brand. Fast Moving Consumer Goods (FMCG) producers like to use the Brand Key model to raise their profile to customers. This model is a slightly more modern and detailed […]

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Many brands find themselves in a position where they have achieved some success with their product line and are under pressure from investors and business partners to continue growing. The solution appears to be to produce new items that are comparable to their popular offering. A line extension is a marketing technique in which a […]

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For companies, the right corporate branding is indispensable these days. When customers or business partners visit a company’s website, it is important that its content is convincing, appealing and subconsciously evokes emotions from start to finish. This is exactly what branding is responsible for. Now, not every company is able to design its own corporate […]

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Cultural branding, when used properly, could have an astounding effect on your business. Cultural branding creates relevance with your target audience. It does this by creating a certain level of relevance with their lifestyle. By appealing to their lifestyle, you can outperform the competition because your brand carries a certain level of lifestyle relevance. Come […]

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A brand pyramid is used to answer fundamental questions about a brand. Building a brand pyramid is an important step new brands should take. It creates an understanding of the company’s core values and benefits and as a result, defines the brand idea. The brand pyramid model was first introduced in the late 20th century. […]

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A brand is a name, sign, logo, or any other feature that identifies a particular service. Or at least that’s the simplest explanation you’ll find when searching up the term on Google. This definition itself isn’t entirely wrong, but it doesn’t tell the whole story. A brand is much more than just a sign or […]

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Product branding is an excellent tool that businesses can use to develop a branding campaign for specific products instead of the business as a whole. It is an important strategy that businesses must understand if they want to appeal to different segments outside their current audience. Here’s everything you need to know and product branding […]

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Innovative branding is a way to help your business stand out from the competition. Businesses can be innovative by using new products, new ideas, new messages, and new designs. If you can create something different from what everyone else is doing, then it will help you stand out.  A great example of this would be […]

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As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

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Branding guidelines are the visual identity communicated by a brand. Logos, colors, typography, images and iconography, website, packaging, etc. A meticulous work that can take time but is essential. In this article, we take several examples to help you design your branding guidelines. We can also put you in touch with the best branding agencies. […]

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Brand awareness is not an easy metric to measure, but there are many reasons why it’s essential to measure and track it. It’s the percentage of people aware of your brand. It’s measured by conducting a brand awareness survey to determine how many are aware of its products or services or have heard about it […]

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What is the budget for a graphic design ? What is the price of a graphic charter to design a solid brand image? As a reminder, a graphic charter is a working document gathering all the fundamental rules of use of the graphic signs that constitute the visual identity of a company or a brand. […]

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Regardless of size or shape, every business has two sides: the side of the employer or the employer brand and the side of the employee or the employee brand. The latter side is internal, its main focus being on people and their perception of the company they work for. In simple terms, employee branding is […]

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In this article we mainly address branding tactics, but we also look at the importance of brand strategy. So, before we start, we need to be clear that we understand the difference between the two.  In a nutshell, your brand strategy, or branding strategy if you prefer, sets out your long term plan to make your […]

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If we asked you about the difference between corporate identity, brand image, and brand positioning, could you answer without hesitation? Understanding these concepts in depth will directly affect the way your brand communicates and the effectiveness of the messages you deliver to your audience. In this article, we explain in detail the concept of corporate […]

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Any organization wants its business to grow at a faster rate. The quicker an organization reaches its goals, the better it is for overall development. New goals can be set in the future, and new heights can be reached for growth.  One smart way to achieve optimal growth is through developing the brand. There’s no […]

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The modern world is going back to the basics. Everyone is slowly realizing minimalism is the need of the hour and that decluttering can be therapeutic. This is what debranding aims at doing: decluttering & minimizing. Debranding has slightly different meanings to different marketers. Debranding, by definition as a business strategy, is removing the brand […]

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Most people have good intuition. Good intuition means that we can identify something we it seems fishy…not right… This also holds true in the case of everything that we purchase, things that we believe in, people we choose to be with, content that we consume. In general, people love things that seem believable, honest, trustworthy. […]

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A logo is one of the essential components of every brand. It is what every customer will see of your company on social networks, your website, your premises, and your commercial proposals. So you’ll understand: logos are real stakes for companies. One of the main qualities of a logo is to be able to easily […]

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One watches so many videos a week that it’s hardly possible to associate a clip with the brand unless the video is watermarked. At times some of the videos might have nothing to do with the product or service; for example, behind the scene videos. Yet, the video must remind the audience of your brand. […]

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The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]

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You can do more with your brand than capture people’s attention with a memorable logo. Being recognized in that pivotal moment in the buying phase of a consumer can be the difference between a sale for your product over another. You want your product in the mind of your buyers during the point of sale. […]

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Strong brand communication brings a brand into the focus of consumers. Only if the strengths and special features of the brand are anchored in the minds of the customers can the management of the brand be ensured. The definition of brand communication does not only refer to the advertising text or the corporate communication on […]

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It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the […]

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How do you build a strong brand? Why is strong branding so important? These are some of the questions that I will address in this article. To start, take note that a significant part of building a business involves establishing a solid and stable  brand name. It can take months, if not years, of intensive […]

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Branding is something that your business needs to grab your ideal customer’s attention and enables value creation through attention, engagement, and experiences. As far as graphic designing is concerned, value creation revolves around the perception created out of aesthetics. It transforms your first-time buyers into lifetime loyal customers and even turns the audience into brand […]

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You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them.  It doesn’t necessarily have to be so…you could start a co-branding campaign and create a win-win marketing strategy. Let’s […]

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If you are looking to define your company’s branding strategy, or even build a brand for a project, it is important to understand this:  The value of a brand lies primarily in the way it is perceived by its target audience.  For this reason, it is essential that you always listen carefully to your customers, […]

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Do you have an idea for a brand and are you planning on becoming an entrepreneur?  One of the challenges you will face is creating and choosing a brand name.  Choosing a brand name can be complex and time-consuming.  In this article, we share with you the secrets to having an original and striking name […]

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Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]

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Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]

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Brand positioning is a lucrative business strategy, yet it’s often neglected. Learn how 5 brands increased their sales with great branding strategies!

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