The Pocket Guide for Architects on Social Media to Build Your Presence
In January 2022, there were 3.96 billion social media users worldwide. This means that more than half the world is on various social media platforms in this digital age.
No wonder social media platforms have emerged as an exciting source to drive purchase decisions for many industries. This includes architects too. Architectural social media has become an impactful tool to promote the creative prowess of architects.
This, in turn, helps them win business online with the help of social media platforms.
Why do architecture firms need social media marketing?
Why do architects need social media marketing? Exposure.
Architects are primarily creative and artistic people. They spend their days perfecting the look of buildings, spaces, and homes. Without exposure or glory, their designs are not appreciated.
Architectural social media can provide the right type of exposure. With such effective social media strategies, they get to promote their artistic designs to the right people, i.e., the people who need architect services.
Yes, architects can leverage traditional social media platforms only if they know where to focus their efforts on. You cannot spread yourself thin when you create valuable content for each and every type of social media platform.
Let us look at which architecture’s social media platform is apt for architects.
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5 best social media platforms for architects
This architecture’s social media platform is visual in nature. This fact makes IG one of the best social media platforms. It gives architects enough opportunities to showcase their creative skills and past projects.
With 1.440 billion users globally, it can be the ideal platform to target those who need an architect’s services.
Make sure that your website has an Instagram logo as a part of your architecture marketing strategy. It helps visitors to be redirected from the site to the modern social media site. Such traffic will be likely to remain engaged for a long time, thus improving their chances of conversion.
3 tips to leverage Instagram
- Showcase your 3d renderings and space design on the platform.
- Use the right hashtags for reaching out to people associated with the architecture industry
- Use IGTV and stories features to share ready designs for Insta users
Pinterest is another effective marketing tool. It helps you showcase high-res photos and videos to promote your architecture business.
This image-based architecture social media platform will propel your online presence in front of your potential customers and networking leads.
Remember – the intent should be to inspire social media for architects. It is not to sell to social media followers.
With such intention, you can create more helpful and insightful content. Such content will keep viewers engaged and bring them closer to your brand.
3 tips to leverage Pinterest
- Use keywords, hashtags, and high-res images to your pins for social media for architects. Doing so will draw users’ attention to your social media accounts.
- You can talk about a recently completed project by architectural firms. This will include high-quality photos. You can also do showcasing ongoing projects. Such content will be educative. It will drive prompt decision-making.
- Try to limit the pin’s description to under 200 characters, even though the platform allows for 500 characters plus visual content.
Your architecture’s social media presence finds a home with the world’s biggest professional networking platforms. Since there will be a lot of other companies and organizations present here, the area of focus should be different.
You should try to use the B2B tone of voice in this social media for architects. Plus, you need to showcase yourself as an industry authority.
3 tips to leverage LinkedIn
- Try to forge strong connections with other authority figures in the industry
- Tactically frame your profile. It should talk less about your expertise. It needs to cover more about how your clients can benefit from your services
- Create a company page and put lots of images and videos along with social media copy. Doing so will help attract the attention of your target clients.
This architecture’s social media site has billions of users registered on it. This can be a natural lead magnet for your architectural firm.
As an architect, you can identify various interesting groups by focusing on specific variables. These span age groups, location, gender, interest, and behavior.
You can also carry out analytics on Facebook Page Insights. They help to know important details about social media for architects. These include insights like which is the best time to post on your account.
3 tips to leverage Facebook
- Leverage Facebook Page Insights to get valuable data about this particular architectures social media site
- Create short reels that target reader attention for 30-60 seconds
- Show user-generated content about your average day at work or behind the scenes on a particular architecture project.
How good will it be if like-minded architects get a common meeting ground online? This is the underlying philosophy of Archilovers.
This architectures social media platform presents a networking and promotion opportunity for architects and designers. If you feature prominently on the home page, then it can prove to be a great boost to your lead generation potential.
As a business-centric architect, you need to work towards adding blogs and posts on the site to depict activity from your end on this architectures social media site.
3 tips to leverage Archilovers
- Add lot of blogs and posts to showcase your proficiency in the world of architecture and interior design.
- There is a separate ‘Projects’ section that allows you to put up images and posts on a project you have recently completed with a specific architectural style.
- Make a profile in the ‘People’ section. Continuous activity under your profile and projects will help you gather more followers.
These were some of the more prominent social media sites worth pursuing if you are an architect.
Now we will take you through some super effective tips that can help you harness more gains from your architectures social media marketing initiative:
Handy tips for extracting more from architectural social media marketing campaigns
When you get down to putting up posts and content on social media, make sure that every minute counts. You cannot randomly put any posts into your feed. A blind approach may simply lead to zero leads and no conversions from the site.
Instead, you need a strategic approach to posting on architecture’s social media sites. With such a technique, you can attract more prospects to your social media profiles.
Here are some tips that can help you move closer to your goal of winning business with the help of social media marketing.
Architects often have a hard time marketing themselves and getting their work out there, so we compiled a list of tips to help you reach more clients.
Create a professional page on social media
It should align well with the overall marketing collaterals you would be deploying on other digital channels like Google and Youtube.
It should have all information needed by social media users to connect with you in case of any queries or for a business enquiry.
Fill out the “About Me” section
Delete any details that are irrelevant or hurtful to your goals. Your certifications, credentials, and USP will feature prominently in this section. Any industry events awards or architecture industry recognition will also boost your presence on social media.
Upload high-resolution architectural photography of your work on the architectures social media site. Your past projects will be the biggest trust-building factor in the minds of prospective customers.
So make sure to leverage this point well when doing social media marketing.
You can tag the location where a particular property was developed in. Sometimes clients want a similar house design idea but in a nearby location.
If you tag the location, it makes it easier for them to find that kind of house.
Embrace negative reviews
It may happen that past or current clients may put up less-than-positive comments on the site. This happens to every business. The important thing is to take these as constructive criticism and to respond to the comments in a polite tone acknowledging their discontentment.
Research relevant keywords and hashtags and use them in our social media posts. Doing so can bring you closer to promising clients.
Without it, you will be running blind all over social media platforms. It will be challenging for you to make an impression in the minds of the people that matter the most to you, i.e., your customers.
Make sure to monitor the data of your social media posts daily. Such analysis will help you to adjust your strategy. It will make sure that goals are being met at all times.
It will help you step in if a particular campaign for architecture firms is going off-track. This way, you can successfully meet your expected outcomes from a particular architecture social media site.
Plan a budget
Create a budget for the marketing strategies. This way, you can make necessary investments on the platform, such as hiring experts or making key improvements.
When you run ads or paid initiatives on social media, it is vital to have visibility on ad spend and returns on this digital marketing platform.
Work with influencers
Identify influencers in the architecture, engineering, and construction (AEC) industry on the architectures social media site. Add these leaders of the entirely digital architectural community to your network or follow them.
This way, other users with similar interests and preferences would be able to discover your brand’s presence. This is applicable to existing and future customers.
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Most importantly, work on netlinking for your architecture services website on every post that goes out from your account on social media platforms. This allows social media users to be redirected to your website.
With this step, they get to learn more about your business on social media channels. It dramatically elevates the chances of conversion.
Provide useful content that your target audience would consume. This should be the backbone of generating social media ideas. When you successfully post insightful and educational content on the site, it creates a favorable impression on your target audiences like builders and interior designers.
They will gradually build trust in their minds about your competencies. This way, they will remember you first when they are ready to go for an architect’s services.
The best social media platforms add tremendous value to architects. With it, you can promote your services. Your brand will look appealing to new and existing customers.
Focus your energies on image-based best social networking and professional networking sites. When you do so, you are set on the right path to generating more leads.
Architectures social media marketing is a viable way to build long-term relationships and build an authoritative voice in the industry. Plus, you get to maximize ROI with the help of the low-cost online marketing technique.