16 August 2022 ∙ 6 minutes of reading time
What is Involved in Co-Branding? Co-branding is an alliance between two companies that want to offer a service or a product by putting their efforts together. Thus, co-branding involves a collaboration between two brands. It is a way for companies to extend their visibility and reach more customers by pooling their resources. This collaboration is […]
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7 July 2022 ∙ 8 minutes of reading time
Understanding the best practices for content strategy is a key element for the success of your digital marketing strategy. Whether it’s to gain visibility and awareness, reach your target audience, generate leads, or optimize your conversions and increase sales: having a good content strategy will always help. In this article, we give a definition of […]
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22 June 2022 ∙ 8 minutes of reading time
We know it: marketing and e-commerce are transforming rapidly. It is clear that the age of traditional brick-and-mortar stores is over. For a few months now, a new trend has been making the rounds: live commerce. And I’m not talking about a small trend. In this article on Shopatainment, Connie Chan explains that online shopping […]
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28 June 2022 ∙ 5 minutes of reading time
The 4Ps are 4 basic marketing principles. Companies can use these 4 elements to build their marketing strategy. Here are the 4Ps in question: Price Promotion Product Place (Distribution) In this article, we will go into more detail on each of these elements and explain how you can use them. In addition, we can also […]
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27 June 2022 ∙ 9 minutes of reading time
What’s the point of launching a campaign if you can’t reach your target audience? Having a media plan is fundamental for the success of your marketing campaigns (and therefore for your business). As an advertiser, the ideal is to select the most appropriate media in order to increase your visibility in the market. And for […]
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21 June 2022 ∙ 7 minutes of reading time
For businesses, making a marketing plan helps answer the following questions: Which customers to target? Why target them? How to reach them and with what actions? How to position yourself against the competition? What performance indicators should be used? Etc. Therefore, making a marketing plan will allow you to have a detailed view of all […]
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20 June 2022 ∙ 5 minutes of reading time
It is unthinkable to carry out your communication strategy without digital communication tools. Information consumption is constantly evolving: in 2022, 67% of the world population owns a mobile phone. 63% are connected to the Internet every day. Using digital communication tools in a smart way is to ensure that you can reach a large portion […]
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20 June 2022 ∙ 4 minutes of reading time
“Digital strategy” refers to the mechanisms used by a company to create value with digital tools. In other words, it is the actions you can take to develop your business online. In this article, you will find 10 examples of digital strategies that have brought successful results. You can use these examples of digital strategy […]
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29 March 2022 ∙ 3 minutes of reading time
In any business with an online store, the figure of the ecommerce manager is an essential pillar. In fact, the prediction of sales and the fluctuation of the company’s turnover depend mainly on him. In this sense, the choice of the person who will occupy the position of manager should not be made lightly. Therefore, […]
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24 March 2022 ∙ 10 minutes of reading time
Increasingly present in web and mobile interfaces, flat design is a style of graphic design very pure. Today, it is increasingly found in user interfaces (UI) and web design developed by companies. In this article, we explain in more detail what flat design is, where this trend comes from, and we give several concrete examples. […]
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