47 articles by Gaurav Roy
digital marketing audit

4 Digital Marketing Audit Aspects You Probably Don’t Know About

25 April 2022 ∙ 6 minutes of reading time

In today’s time, maintaining a strong online presence is instrumental to your business’ survival. Businesses that don’t have a strategic and intentional online footprint may as well not exist at all in today’s increasingly digital world—and there’s a good possibility they won’t for long. It’s probably time for a digital marketing audit if you’re looking […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
outsource video editing

Outsourcing Video Editing: A Smarter, Better Choice

1 March 2022 ∙ 6 minutes of reading time

The best strategy to attract, engage, and catch the attention of your target audience is to use video. With today’s social media platforms, such as YouTube, Instagram, Facebook, Snapchat, TikTok, and others, focusing on and heavily promoting video capabilities, the need for quality video content is bigger than ever, not just by individuals but also […]

By Gaurav Roy
5.00/5(1)
Content Marketing
outsource web development

Want to Outsource Web Development? Your Questions Answered

15 February 2022 ∙ 5 minutes of reading time

Outsourcing software development is becoming a global phenomenon. Outsourcing web development projects is a great decision for businesses that do not have the appropriate services in-house. This is especially true where web development doesn’t provide you with a competitive edge, and it isn’t an important part of your core business processes/trade secrets. After all, not […]

By Gaurav Roy
5.00/5(2)
Web Development
Outsource Graphic Design: Why, How and Where For All Businesses

Outsource Graphic Design: Why, How and Where For All Businesses

7 February 2022 ∙ 7 minutes of reading time

Outsourcing a creative task like graphic design is never an easy decision, but we can already tell you that it will be a big boost to your company. After all, it’s always painfully clear when someone does their graphics and has no design knowledge or instruction. If you hire the services of exceptional professionals for […]

By Gaurav Roy
5.00/5(2)
Graphic Design
line extension

Line Extension: Out of Ideas on How to Continue Company Growth?

31 January 2022 ∙ 6 minutes of reading time

Many brands find themselves in a position where they have achieved some success with their product line and are under pressure from investors and business partners to continue growing. The solution appears to be to produce new items that are comparable to their popular offering. A line extension is a marketing technique in which a […]

By Gaurav Roy
5.00/5(2)
Branding
strategic advertising

Strategic Advertising in 2022 vs Your Marketing Strategy

18 January 2022 ∙ 9 minutes of reading time

If you want your clients to prefer your product above that of your rivals, you must reach out to them in the appropriate manner and raise awareness about your product. To make your customers aware of the availability of your product and what it has to offer, you’ll need the correct advertising approach. An advertising […]

By Gaurav Roy
5.00/5(1)
Advertising & Display
bureaucratic leadership

How Best to Carry Out Bureaucratic Leadership in Marketing

10 January 2022 ∙ 8 minutes of reading time

A Bureaucratic Leadership management approach is still used by many significant businesses today. This leadership style may have a significant influence if you are dealing with a highly regulated corporate environment. It is also particularly effective in organizations that do not demand a lot of invention or originality from their staff.  In this bureaucratic leadership […]

By Gaurav Roy
5.00/5(1)
Human Resources
concentrated marketing

Concentrated Marketing: A Crucial Step of Market Targeting Strategies

3 January 2022 ∙ 7 minutes of reading time

When starting a business, there are a few questions that must be addressed. One of these concerns is to whom you will market. It’s not easy to figure out who your target market is. You won’t find any guidelines in a book to help you answer these difficult problems. A simpler choice, on the other […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
downward communication

Downward Communication: Is a Top-Down Approach the Best Option?

28 December 2021 ∙ 7 minutes of reading time

Establishing efficient workplace communication systems may aid in the delivery of messages to employees and the creation of a well-informed and productive work environment. When substantial policy changes or vital information has to reach employees at all levels of the firm, businesses can use systems like downward communication to help them communicate more efficiently.  In […]

By Gaurav Roy
5.00/5(1)
Human Resources
psychographic segmentation

Psychographic Segmentation: How to Understand Consumer Behavior

27 December 2021 ∙ 7 minutes of reading time

Psychographic segmentation is a form of market segmentation that helps to know consumers in much depth. There’s a reason behind every purchase of a customer, psychographic segmentation helps to decipher the ‘why‘ of the decision-making process. When combined with other market segmentation data, many marketers believe it provides a more holistic view of audiences. In […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
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