30 August 2022 ∙ 4 minutes of reading time
Sustainable business is a hot topic. What is less popular, perhaps, is the concept of sustainable marketing, understood as the promotion of environmental and socially responsible products, practices, and brand values. If your company is spending a bit more on its marketing because they know it has a positive impact in your community, then you […]
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20 July 2022 ∙ 6 minutes of reading time
Tl;dr: Gen Z expects to get 19% more than what companies are ready to offer. The Great Resignation is upon us, and in 2022 it’s one of the big concerns for companies. Beyoncé called it; her newly released song “Break My Soul” seems to be the anthem of a whole generation—namely, Gen Z—posting their resignations […]
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19 July 2022 ∙ 23 minutes of reading time
Let’s take a scenario. A customer DMs your business on Instagram. Two hours later, they haven’t received a response. What happens next? According to Sprout Social: 35% of them will message a competitor 35% will not complete a purchase 33% will share their negative experience with their friends and family 18% will give a negative […]
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5 July 2022 ∙ 8 minutes of reading time
Tl;dr: Our survey shows that most users report a positive experience after following influencer advice. Still, not many seem willing to switch from traditional experts. Sortlist surveyed 1,000 users who followed health and nutrition influencers on social media, and users who follow finance and wealth influencers. The goal was to understand the power of influencers on […]
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17 May 2022 ∙ 6 minutes of reading time
It’s 2022, and the world is slowly going back to a sense of normalcy. Among the most affected by the pandemic are small- and medium-sized businesses (SMBs), whose marketing budgets are still reeling from the effects of Covid-19 and put a halt to their digital acceleration. During the pandemic we analysed the then-current state of […]
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11 July 2022 ∙ 5 minutes of reading time
Which advertisers and industries spend the most on Meta adverts? In 2019, Facebook reportedly made $69.7 billion in advertising revenue while companies are investing between 10-20% of their innovation budget in the Metaverse, there is no denying that Meta is brimming with advertisements today. From website banners to sponsored posts and stories, there’s no shortage […]
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22 April 2022 ∙ 8 minutes of reading time
TL;DR: Users don’t trust the metaverse enough to consider it beyond an entertainment platform. Long an idea reserved to science fiction writers, the metaverse has now come to take the tech and business world by storm. At Sortlist we are used to managing an endless supply of data that explain the trends in the marketing […]
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13 April 2022 ∙ 17 minutes of reading time
In the past 3 years, how many times have you seen an Instagram post of a person either on a yacht, jet ski, or skydiving in Dubai with a hashtag that alludes to #livingmybestlife? Have you ever wondered why everyone in the UAE seems to be partying all the time, and you have a sensation […]
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1 April 2022 ∙ 6 minutes of reading time
Somewhere in Benjamin Franklin’s immensely quotable wisdom lies a scarcely cited phrase: “The best investment is in the tools of one’s own trade.” Even if we tried, we could not have said it clearer. In today’s day and age, productivity tools for every craft imaginable live all around us, from automating tasks, scheduling meetings on […]
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22 March 2022 ∙ 10 minutes of reading time
Back in 1999, “The Matrix” brought to life the image of what an alternate digital world could look like: taking flight, jumping over buildings, and dodging bullets. Without question, in 1999 it seemed like a thing of the future. In 2022, it seems like a thing of the past. The board was set even before […]
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26 January 2022 ∙ 10 minutes of reading time
The number one rule for every business is to define your target audience before anything else. This is already challenging enough, but having an international venture targeting different markets in different countries, makes this endeavor ten times more complicated. Understanding the different needs and the influence different cultures have on consumer behavior is crucial for […]
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26 January 2022 ∙ 9 minutes of reading time
Creative work is in higher demand now than ever before, with the growth in online connectivity and the digital world. Sortlist reveals the best cities and towns in the UK for digital creatives, the best countries for creative industries, and the most in-demand digital agencies of 2021. The demand for web designers and mobile app […]
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3 November 2021 ∙ 8 minutes of reading time
You’ve probably heard of Black Lives Matter, #metoo, Free Palestine, StopAsianHate, Strike for Climate, LGBTQ+… These are some of the biggest social movements in the world that have marked the last decade. Both socially and economically. Many studies have shown the importance of movement marketing or brand purpose on consumers buying intentions. 64% of the […]
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5 November 2021 ∙ 7 minutes of reading time
The Celebrities and Brands With the Most Fake Followers Bots or fake followers on Instagram are an issue and can cause a problem with commercial value and accurate representation. Social following can have a huge monetary value to celebrities and brands, who now employ top social media agencies to maximise their number of followers, but […]
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7 October 2021 ∙ 3 minutes of reading time
Running and growing an agency is hard. You start by doing what you love – helping clients with their challenges – but you quickly end up having to fight fires in many places: HR, finance, legal, hiring, and staffing. More people on the team also means more salaries to pay, which means a larger monthly […]
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15 September 2021 ∙ 5 minutes of reading time
Today, we announced our latest fundraising, raising €11 million. You can read the full press release to know more about it. But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]
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8 September 2021 ∙ 3 minutes of reading time
Hello, I’m AI and I’ll be your guide today. Let’s look at content creation through the lens of artificial intelligence. AI is making an impact on everything from health care to financial services to entertainment, and that includes content creation for websites and social media sites like Facebook. Let’s explore how artificial intelligence can help […]
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3 August 2021 ∙ 8 minutes of reading time
It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? For brands, the issue may be more than a matter of preference. It turns out that, as cats and dogs have grown in popularity […]
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5 July 2021 ∙ 10 minutes of reading time
It’s not just humans that get themselves ready for the summer. Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. In 2021 more than ever, marketing is a must and we’re […]
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31 May 2021 ∙ 11 minutes of reading time
Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]
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12 April 2021 ∙ 5 minutes of reading time
In 2020, we started working remotely, and we had a lot more time on our hands. With these changes, some of us decided it was the right time to gain a better insight into some topics with online courses. At Sortlist, we decided to ask 500 CEOs, managers, and team leaders of small and medium-sized […]
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12 April 2021 ∙ 7 minutes of reading time
Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020. With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium. We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]
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23 June 2021 ∙ 6 minutes of reading time
Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs. We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021. Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]
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2 June 2020 ∙ 16 minutes of reading time
With the health crisis we are experiencing today, the importance of digitalization is constantly coming back on the table. Everybody talks about e-commerce, digital strategies, and everybody explains that you have to be able to reach your customers through the Internet. All this is true, but what about the facts? More specifically, what is happening […]
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24 February 2021 ∙ 5 minutes of reading time
For years we have heard that the future of business is working remotely. We are in 2021, and this has already become our reality. For a year now, we have all been working in different offices, shared working spaces, cafes, at home, or even sheds in the backyard. Due to COVID-19, things may have accelerated […]
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21 April 2020 ∙ 5 minutes of reading time
In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by increasing complexity and specialization of tasks, is only accelerating. And the crisis we are going through today is intensifying […]
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20 April 2020 ∙ 4 minutes of reading time
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the […]
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14 April 2020 ∙ 6 minutes of reading time
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the […]
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6 April 2020 ∙ 5 minutes of reading time
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the […]
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2 February 2021 ∙ 10 minutes of reading time
More than 1200 listeners in 4 months and 19 episodes: that’s where our podcast Beyond Marketing currently stands. All those episodes are rich in content and it’s time for a rewind. In this article, I’ll sum up the 10 key learnings to remember from the marketing experts I interviewed in 2020. Keep an eye on […]
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2 March 2021 ∙ 7 minutes of reading time
Sortlist has published several articles on how the COVID-19 pandemic is impacting the marketing sector based on our own industry data. But this time we decided to turn things. We asked almost 500 owners and general managers of small and medium-sized businesses (SMB or SMBs) across Europe what changes they are seeing regarding their SMB […]
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16 December 2020 ∙ 6 minutes of reading time
Briefing an agency can be daunting. What should you even start with? If you’re reading this blog post, chances are you’re considering hiring an agency for a marketing campaign or outsourcing a project. In this article, we’ll walk you through the different steps and we’ll cover everything you should know before briefing an agency. This […]
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15 December 2020 ∙ 5 minutes of reading time
Since the outbreak of the pandemic, we’ve published several updates on the impacts of the ongoing health crisis based on our own industry data. This time, we decided to turn things around. We asked almost 500 owners and general managers of small and medium businesses (SMB) across Europe how the pandemic is impacting their digitalisation. […]
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20 November 2020 ∙ 4 minutes of reading time
Looking for the right marketing agency but are there too many fish in the sea to choose from? Google is filled with endless opportunities but it requires effort and patience to find the right match for your project. This makes it extremely difficult to figure out what agency is the best one for your needs. […]
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18 November 2020 ∙ 2 minutes of reading time
Finding an agency is hard, choosing the right one is even harder. If you’re reading this article, then it means you have a potential agency you want to work with, but you’re not sure if it’s the right pick. This article will help you make your decision: we created a tool to help you choose […]
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20 October 2020 ∙ 6 minutes of reading time
In spring 2020, Sortlist published its first Marketing Barometer on the impact of the Covid-19 pandemic on the industry. Measures such as contact and travel restrictions had left serious traces in just a few days and weeks. Some industries experienced a severe blow, others were suddenly more in demand than ever. Two full quarters have […]
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